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DevConnect Marketing Benefits

DevConnect Select Product Program

The DevConnect Select Product Program (SPP) is a sales enablement program that simplifies the process for Avaya customers and Avaya Edge channel partners to order strategically-selected third party solutions.

Select Products can be purchased through the SPP using established Avaya order processes and Avaya material codes. This by-invitation-only relationship eliminates the necessity for a customer/channel to negotiate unique agreements with each Partner and clearly defines the roles of both Avaya and its Partners.

Select Products can either be supported by Avaya or directly by the DevConnect Technology Partner (Third-Party Supported).  The contract will determine which support model is used.

Select Products, Avaya Supported

  • Avaya resells third-party products and services
  • Avaya provides a single point of contact
  • Third-party EULA and warranty may apply
  • Avaya’s MSA with customer / channel partner governs the order
    • No need for special SPP Terms and Conditions
    • Back-to-back SoW, if required

Select Products, Third-Party Supported

  • Avaya is a sales and billing agent
  • Third party provides pre- and post-sale support and maintenance services
  • Third-party EULA and warranty apply
  • SPP Terms and Conditions are required
    • SoW between SPP Company and purchaser, if required

Benefits of Participation

Companies participating in the Select Product Program are afforded increased visibility with Avaya customers, sales and channels through a variety of direct and indirect benefits, which may include:

  • Inclusion of offers in Avaya's product catalog under specific part codes
  • Visibility of available offers within the internal Avaya Sales Portal, providing Avaya sales and channel partners with additional information regarding your offers
  • Inclusion in the DevConnect Select Product Program Solution Directory, a comprehensive guide for Avaya sales and channel partners to use as reference in sales opportunities
  • Priority and early access to designated Avaya-led event sponsorship opportunities
  • Specific designation in the DevConnect Marketplace as a Select Product, using a unique mark to indicate the inclusion of a specific solution within the SPP program
  • Priority consideration for Avaya sales and technical speaking opportunities

Program Availability

The SPP is available globally. However, some solutions will have limited geographic availability, which will be specififed by the contract. 

Criteria for Selection

Selection of products to be included in the program is based on:

  1. Successful completion of formal DevConnect compliance testing,
  2. Strategic alignment and sponsorship by an Avaya product management team, and
  3. Proven market demand based on sales opportunities identified by Avaya sales and channel partners.

If your organization is a DevConnect Technology Partner in good standing and meets these criteria, please let your DevConnect Business Development Manager (BDM) know of your interest. As this is a by-invitation program, Avaya makes careful and controlled decisions regarding partner inclusion and solution rollout to best ensure a successful program.